Conversion Specialist

Job description

We are looking for a Conversion Specialist to join our impact squad

What others think you do

Spend all day online shopping

What you actually do & how you get it done

As a Conversion Specialist you know how to scan customer journeys and funnels to find touch points which need improvement. 

That means:

  • You’re responsible for all conversion optimization activities for Direct Impact and our clients

  • You know how to create persona's, customer / B2B segments

  • You have experience preferably with e-commerce & SaaS both B2C and B2B

  • You have understanding of basic A/testing using tools such as Hotjar / Google Optimize

  • You are totally scanning and auditing customer journeys

  • You are always on the look-out for new ways to improve overall conversion

  • You underline your choices with clear reasoning and unquestionable data

  • You build, measure and learn: experimenting is the key to great results

  • You share your insights, learnings and the results

  • You continuously stay up to date with new developments

What your LinkedIn profile would read

Conversion Specialist

What other people notice about you


  • Move fast - be bold and open

  • Work together - it's better :-)

  • Show your style, lots of energy and a positive mindset

  • Own your projects and get (sh)it done

  • Value quality over quantity,

  • Invest in people and 'pay it forward'

Your average working day might look like this

09:00 Coffee

09:01 Open Google Analytics and scan the most relevant data

09:10 Coffee

09:11 Check Mixpanel, Supermetrics, Firebase, Hotjar for data outliers

10:00 Turn harvested data into actionable insights and advise clients on next steps 

11:30 Together with the A/B test specialist create some new next level tests

12:00 Have lunch in a way that optimizes vitamin & proteïne intake

13:00 Read blogs on CRO developments

14:00 Create some "how to's" for our clients to better understand the data they look into

16:00 Grab some brown paper and some post-its and map out a customer journey for a client

17:00 Take the train home

The dream team

At Direct Impact, we all love working on projects together with the very best in marketing automation, analytics & metrics, conversion optimization, growth hacking and lean startup methodology.

You will be part of multiple client facing teams consisting of expert growth hackers, conversion specialists, data nerds, digital designers, online marketers, social advertising experts, copywriters and people with great sense of humor. (Some more than others ;))

Just a few reasons you want this job…. BAD!

  • Cash moneyz!

  • Direct Impact offers you a great place to experiment and learn

  • You will work closely together with ex-Coolblue guru's and a silicon valley founder

  • A super direct and driven team

  • A minimum of 25 vacation days. And we're happy to discuss more if needed

  • The possibility to work from home or one of our clients' offices

  • Room for new initiatives and ideas

  • A job that will never feel like a job


We ask

  • A few years' of experience as conversion specialist

  • You understand customer journeys and creating persona's / segments

  • You to develop your talent by continuously learning and experimenting

  • You to unleash your passion and drive while always taking full ownership for everything you do

  • That you’re already somewhat experienced with A/B testing

  • That you have excellent language skills in both Dutch and English

  • That you love data and have a talent for great analysis

  • That you can stay firm on content without jeopardizing professional relations

  • That you are able to see the big picture but also have eye for detail

Interested, any questions or just want to have coffee? Please get in touch with  

Jeffrey Hamelink:, +31 6 573 461 87.

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